Oleksandra Kushnir
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( 01 — Ethos )
I design quiet systems that feel inevitable — identity, typography and motion composed with the restraint of an editor and the eye of an artist.
Oleksandra KushnirDesigner & Art Director — Kyiv, 2026
I'm Oleksandra Kushnir — a designer and art director working between Kyiv and Milan. For more than a decade I've shaped visual languages for fashion houses, cultural institutions and founders who prefer restraint to noise.
My practice is deliberately small and personally led — from the first pencil line to the final pixel — so nothing is diluted on its way into the world. I care most about the details others skip: the weight of a serif, the temperature of a neutral, the pause before a transition.
120
Projects shipped
18
Awards & features
11
Years independent
Portfolio
( 02 ) — Selected 2019–2026
Selected
Projects
( 03 ) — Case studies
01 / Maison Lior · 2026
An identity that whispers
The task — reposition a heritage fashion house for a younger, quieter luxury audience without losing its archive. The idea — a modular serif system paired with soft motion and warm paper tones, letting the garments do the shouting. The result is a wordmark that flexes from embossed leather to full-bleed film.
02 / Aperture · 2025
A museum without walls
The task — a digital home for a roaming culture platform. The idea — a WebGL canvas where each exhibition dissolves into the next through image distortion and scroll-driven storytelling, so browsing feels like walking a gallery. Built for performance first, spectacle second.
03 / Serein · 2025
The weight of scent
The task — a debut fragrance line needing shelf presence and story. The idea — tactile sand-toned packaging, blind-embossed marks and a naming system drawn from weather. Photography and unboxing motion complete a world that feels collected, not bought.
Services
( 04 ) — What I do01
Brand Identity & Systems
Logotypes, visual language, guidelines and the tools to keep them alive.02
Art Direction
Campaign concepts, photography direction and the tone that ties them together.03
Editorial & Type
Magazines, books, custom typefaces and the grid beneath them.04
Digital Experience
Websites and interfaces, from concept through animated, production-grade build.Creative
Process
( 05 ) — How it happens
01
Listen
Immersion & discovery
Every project starts in silence — reading the archive, the market and the room, until the real problem surfaces. No moodboards before understanding.
Frame
Strategy & concept
A single organising idea. One sentence that every later decision can be measured against. This is where the taste lives.
Shape
Design & craft
Type, colour, motion and image, refined obsessively. I work in high fidelity early, because the details are the design.
Build
Production & handover
Guidelines, files and code that let the work survive contact with reality — and a team that can carry it forward.
Awards &
Publications
( 06 ) — Recognition
2026Site of the DayAwwwardsDigital Design
2025Best Brand IdentityCSS Design AwardsBranding
2025FWA of the DayThe FWAInteractive
2024Feature — The Craft IssueIt's Nice ThatEditorial
2024Type Directors Club Cert.TDCTypography
2023Interview & PortfolioCommunication ArtsProfile
Clients
( 07 ) — Trusted by
Lior·Aperture·Serein·Atlas·Nord·Vanta·
Lior·Aperture·Serein·Atlas·Nord·Vanta·
Oleksandra gave our house a voice we didn't know we were missing — precise, warm, and impossible to imitate.
Elise Moreau — Creative Director, Maison Lior
Journal
( 09 ) — Insights
Essay · 6 min
On restraint as a design strategy
Process · 4 min
Building a variable typeface from a single curve
Notes · 3 min
Why warm neutrals outlast the trend cycle
( 10 ) — Let's make something lasting
Have a project in mind?
Studio
Independent practice
Kyiv · Milan · Remote
Currently: 2 slots for Q4 2026
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© 2026 Oleksandra Kushnir — All rights reserved
Designed & built in-house · Editorial / Sand